Sleep Deprivation essays

Lack of sleep articles Rest is one of the most significant things an individual does every day. It permits the body to rest and to renew itself with the goal that it is better ready to fill its need of living. However, numerous individuals who need more hours in the day to do everything need to remove rest before some other movement. This is particularly valid for young people, who are attempting to get passing marks, do extra curricular exercises, work, and have a public activity. Those are the things that lead to high school rest misfortune; the impacts of this misfortune are wrecking. School is one of the most significant things of a youngster's life, regardless of whether the adolescent is eager to let it be known. The young person invests a large portion of their energy either in school or doing schoolwork to advance their training. The weights of school are gigantic. Stress is welcomed on with each undertaking, examination, and article doled out to the understudy. They are compelled to experience heaps of work, attempting to make up for lost time to where they should be, all so as to get passing marks. On numerous events, these understudies will be up late examining, composing, perusing, essentially doing everything except for resting. Rest is put off with the goal that more homework can be fit into the day. Alongside the weight for passing marks comes the strain to take an interest in extra curricular exercises, for example, plays, band, tufts, clubs, and sports. In addition to the fact that teens have to keep up their evaluations, however they should likewise adjust a schedule of school occasions. This can be hard for some with substantial scholastic timetables. They will go through the evening in school, and afterward get back home to have supper and start their schoolwork. Many will be up until three in the first part of the day composing on their PCs, just to rest depleted, and wake up three to four hours after the fact to start the day once more, myself being one of them. With this little measure of rest, numerous youngsters additionally feel the essential requirement for cash and a consistent salary during their high schooler years as a result of weight from guardians an... <! Lack of sleep expositions By further featuring occasions that happen during rest, those that don't occur will all the while be featured on too. People show a stamped flood in development hormone (hGH) creation during the early piece of rest, making it the best characteristic arrival of this hormone more than twenty-four hours (p.121 Horne). Arrival of the substance mostly relies upon internal heat levels during rest. Rest brings a temperature drop and a hormone flood (US News___). In the event that one stays conscious during this crucial time, at that point this flood is missing (Horne_____). As its name shows, hGH has been respected, some time before any relationship with rest as advancing parts of human development particularly in the youngster. This hormone is likely connected to the fairly abnormal fasting state which creates in human rest, and might be an instrument to secure tissue protein against possibly hurtful impacts of this quick, by advancing the bodys activation of its fat stores (Horne_____). As expressed before, human development hormone seems to have a job in urging the body to utilize its fat stores during rest. Glucose levels are as of now low during rest, and the amino corrosive pool isn't abundant. Consequently hGH could be saving the utilization of protein as a vitality source and utilizing fat rather, thus not squandering the present, and significant amino acids. Thus, restless people, who don't encounter this flood in human development hormone, can't as effectively acquire their basic vitality from fats. Obviously they would not have to in the event that they take part in ingestive conduct, for then their amino corrosive pool would be renewed and their blood glucose levels would go up. Lack of sleep for them would not mean a fasting state, as is stay in bed general. Be that as it may, even this thought of hGH advancing fat oxidation has its issues. A dinner eaten not long before rest doesn't have any impact on the ascent in hGH levels, nor does a fake infusion of glucose. (Parker et. Al. 1... <!

The body as artistic and cultural expression Research Paper

The body as creative and social articulation - Research Paper Example From the extraordinary models like punk, to being specific in the shading or structure of the dress one wears-body craftsmanship has as far as anyone knows ordinary and not all that typical appearances. Shildkrout (2001) in the article, Body Art as Visual Language, has uncovered the basic drive behind the utilization of body as a masterful and social articulation, â€Å"if the motivation to make craftsmanship is one of the characterizing indications of humankind, the body may well have been the first canvas† (pp.1). Body painting, make up, body forming, hair styling, scarification, inking, penetrating, and sprucing up in garments establish the far reaching sort of body workmanship. The useful part of body workmanship has been portrayed as supporting â€Å"to rebel, to follow design, or to play and test with new identities† (Shildkrout, 2001, pp.2). Aside from this useful viewpoint, the utilization of body as a beginning stage in masterful articulation has gone rather un explored. This article visualizes discovering the association between body craftsmanship and aesthetic articulation and surmises that the resistance part of body workmanship motivates imaginative articulations while the custom viewpoint squares it. On the off chance that we consider every sort of body workmanship independently, it very well may be seen that various implications are related with various types of body craftsmanship. For instance, body painting can improve the magnificence, bestow a perfect face, give assurance, disguise and set up a gathering personality. Thus, make up has the capacity of expanding visual intrigue, giving a bogus character or hiding the first one, just as building up power and status. Hair styling additionally can improve magnificence bid, set up a gathering personality or envision insubordination. Body molding ranges from the crude act of skull forming to the cutting edge plastic medical procedure, all of which again has different functionalities. Sc arification, inking and penetrating have more to do with bunch character and disobedience. Be that as it may, there are additionally less obvious employments of body craftsmanship like the utilization of penetrating as a strict custom and the utilization of make up to pass on arranged importance as in Kabuki theater (Shildkrout, 2001, pp.2-4). Body craftsmanship has a considerable number of activities with our regular daily existences and it is this viewpoint that lights up the story of Meeta Kaur in her self-portraying article, Journey By Inner Light (2006). Here, the fundamental feelings related with body workmanship are talked about, which is after about being glad and substance about one’s own self. Kaur (2006) has begun her paper by depicting the excellence of her mother’s hair, the great consideration that her mom gives it and the disregarding of this convention to herself (pp.39). This is an away from of how masterful articulation is apparent in our regular day to day existences. As the account advances, the peruser become mindful of the social personality that is related with long hair, for Kaur’s mother and herself (2006, pp.40). Kaur’s being a vagrant family from India to America, she accepts that her mother’s long hair is â€Å"an loyalty to a homeland† (2006, pp.40). Kaur (2006) likewise has commented that her mother’s hair â€Å" is a light that gives a feeling of spot and home between any outskirts, on any dirt, regardless of whether she is in India, America, or some other country† (pp.40). It tends to be seen that in this occasion, body craftsmanship as basic as keeping up one’s hair long has an implying that is profound established in custom. The second experience of Kaur (2006) with body craftsmanship is the point at which she returns to India, and in a comic book, sees the image of â€Å"the ninth Sikh Guru, Tegh Bahadur, [†¦] (in) a naval force blue turban and a brilliant r obe and [†¦] (having) a long sleek beard† discussing strict opportunity (pp.41). This visual likewise reminds how body workmanship can confer extraordinary status to a person’s appearance. The â€Å"

The History of the Phrase Double Coincidence of Wants

The History of the Phrase Double Coincidence of Wants Bargain economies relyâ on exchanging accomplices with commonly useful requirements to consent to bargains. For instance, Farmer A might have a profitable henhouse yet no dairy cow while Farmer B has a few dairy cows yet no henhouse. The two ranchers may consent to a normal trade of such huge numbers of eggs for so much milk. Financial specialists allude to this as a twofold fortuitous event of needs twofold in light of the fact that there are two gatherings and an incident of needs on the grounds that the two gatherings have commonly gainful needs that coordinate impeccably. W.S. Jevons, a nineteenth century English financial analyst, begat the term and clarified that it is an intrinsic blemish in bartering:Â The first trouble in deal is to discover two people whose expendable belongings commonly suit every others needs. There might be numerous individuals needing, and many having those things needed; yet to allowâ ofâ an demonstration of bargain there must be a twofold fortuitous event, which will once in a while occur. The twofold occurrence of needs is additionally in some cases alluded to as the double fortuitous event of needs. Specialty Markets Complicate Trades While it may be moderately simple to discover exchange accomplices for staples like milk and eggs, huge and complex economies are brimming with specialty items. AmosWEB offers the case of somebody who delivers aesthetically structured umbrella stands. The market for such umbrella stands likely is restricted, and so as to bargain with one of those stands, the craftsman first needs to discover somebody who needs one and afterward trust that the individual has something of equivalent worth the craftsman would acknowledge consequently. Cash As a Solution Jevons point is pertinent in financial matters on the grounds that the organization of fiat cash gives a more adaptable way to deal with exchange than deal. Fiat cash is paper money alloted esteem by an administration. The United States, for instance, perceives the U.S. dollar as its type of cash, and it is acknowledged as legitimate delicate all through the nation and even all through the world. By utilizing cash, the requirement for a twofold fortuitous event is killed. Merchants need just discover somebody ready to purchase their item, and there never again is a requirement for the purchaser to sell unequivocally what the first vender needs. For instance, the craftsman selling umbrella stands in AmosWEBs model may truly require another arrangement of paintbrushes. By tolerating cash she never again is restricted to exchanging her umbrellaâ stands just to those contribution paintbrushes consequently. She can utilize the cash she gets from offering an umbrella remain to purchase the paintbrushes she needs. Sparing Time One of the most noteworthy advantages to utilizing cash is that it spares time. Again utilizing the umbrella stand craftsman for instance, she no longer needs to utilize her an opportunity to discover such accurately coordinated exchanging accomplices. She rather can utilize that opportunity to deliver increasingly umbrella stands or different items highlighting her plans, hence making her progressively profitable. Time likewise assumes a significant job in the estimation of cash, as indicated by financial expert Arnold Kling. Some portion of what gives cash its worth is that its worth holds up after some time. The umbrella craftsman, for instance, doesn't quickly need to utilize the cash she wins so as to purchase paintbrushes or whatever else it is she may need or need. She can clutch that cash until she needs or needs to spend it, and its worth ought to be significantly the equivalent. Catalog Jevons, W.S. Cash and the Mechanism of Exchange. London: Macmillan, 1875.

Expropiation of Assets in Venezuela Essay Example | Topics and Well Written Essays - 1250 words

Expropiation of Assets in Venezuela - Essay Example The lawful meaning of seizure is the removing of private property for the legislature for open use in the more prominent enthusiasm of people in general. Any imperative industry could be dependent upon confiscation at whatever point the administration sees it fit to do as such yet this move is likewise exceptionally dubious since it runs against the holiness and insurance of private property. It contradicts a monetary rule that business ventures is better left to speculators and that administration's business is to help and avoid the method of business endeavors. It is consistently a subject of conflict due to another issue, which is simply remuneration. Private property could be removed forcibly of government proclamation, without or almost no type of only remuneration to the past proprietors. The subject of legitimate and right valuation is additionally an intense issue during seizure as the speculators need to recover their cash. The necessary seizure of private property could be applied to any property or to an industry considered as essential to the national interests. The state has consistently practiced three significant forces for it to oversee adequately: police power, the ability to force charges and the intensity of unavoidable area. The last relates to one side of the administration to remove any property in the more prominent enthusiasm of open advantage, for example, removing exclusive land to grow a street arrange, for instance, or power individuals to move to an alternate area as a result of plans to make a dam and the spot would before long be submerged. It is done all for the sake of monetary advancement or for open wellbeing. Be that as it may, on account of confiscation, it is a completely unique issue by and large. This paper contends that seizure is unmistakably an off-base advance. Conversation There are occasions when seizure is supported, for example, during wartime condition in which th e administration needs to act rapidly in the exigency of the circumstance. For this situation, it is plainly legitimate to do so in light of the fact that the national intrigue is in question. Inability to act would be what might be compared to net carelessness or the resignation to play out an open and urban obligation. History is additionally loaded with cases in which confiscation occurred with the vast majority of them falling under this legitimate arrangement of ensuring the national enthusiasm for the more noteworthy open great. An industry considered as imperative to the national premiums', for example, the vehicle business, the mining business, the interchanges business or the wellbeing business could be seized however a transition to do so should be advocated to general society and to the contributing network. Any seizure will doubtlessly send shudders to speculators who currently would mull over submitting their cash. The contrast between the intensity of up and coming are a and seizure, when it is practiced by the legislature, is that the previous is viewed as legal while the last is unlawful. The principal case includes a specific procedure to be followed, for example, appropriate warning of the gathering in question and accommodating just pay. The subsequent occurrence is frequently unexpected and doesn't require the administration to legitimize its activities of seizing private properties. As it were, it is basically only a demonstration of reallocation and seizure by the administration. At the point when individuals began living in sorted out society, there is an understood understanding in the individuals surrendering certain rights for the State for the privilege of being government by that State for their advantage. This is fundamental on the grounds that without this implicit understanding, social orders would be disordered as nobody will have the option to uphold laws intended for a systematic presence. Be that as it may, there are likewise restrains forced on the State and one of the most holy standards in the cutting edge society is the option to claim private property. It is constantly secured by the laws of any country. Seizure is disputable in the sense

Comparing A Lady of the Letters and Bed Amoung the lentils Essay Example For Students

Looking at A Lady of the Letters and Bed Amoung the lentils Essay A Lady of Letters and Bed Among the Lentils are monologs around two forlorn characters in the late twentieth Century. Miss Ruddock is a conventional moderately aged lady who has a fixation to compose letters of grumbling so it handled her in a tough situation. Susan is the courageous woman in Bed Among the Lentils, she is a vicars spouse and a heavy drinker. Susan lives in a cold marriage and firmly can't help contradicting the job of the vicars spouse; she needs love and consideration from her significant other. Susan in disappointed with sex in her marriage uncommon and dried up conjunctions that happen among Geoffrey and me and abhors Geoffreys fun club and his aspiration and vocation. Then again Geoffrey covers for her yet everybody knows that she is a someone who is addicted. Susan isn't strict and questions that even her better half is a genuine devotee. Everybody in the ward disregards her, even the religious administrator alludes to her as Mrs Vicar. Being an untouchable she floated to liquor abuse and later to infidelity. She even bombed her own vision of her mature age however pardoned herself with coming up short on the disposition. It is indistinct why Susan begun an issue, was it to give just desserts to Geoffrey or absence of sex or even simply out of intoxication? She found sexual fulfillment and even gave some interest in Mr Rameshs religion which may imply that she can't help contradicting the essential of Christianity. Susan does offer odd remarks about Jesus You never observe image of Jesus grinning, isn't that right? It appears that she is scanning for a reason to drink and Mrs Shrubsole is on a par with any. Clearly that she is caught and incapable to discover way out, drinking and the undertaking are just additional load on her. The enlivening point is when Mr Ramesh proposed that it is ideal to attempt sex while she is calm. Susan joins AA. Before long there is a change in her external appearance yet inside she become considerably increasingly secluded. Mr Ramesh is gone and Geoffrey is utilizing Susan and her battle with the habit as his accomplishment planning to accelerate his vocation. Susan woun d up more terrible than toward the start. Miss Ruddock is a watchman of neighborhood network, composing grumblings to everybody about everything. She is exceptionally customary and bias levels a bigot. Irene doesn't intend to be ruinous yet being an eavesdropper she made some off-base allegations and wound up in jail. She cared for her mom until her demise and remained single since. Irene is a virgin and doesn't show any enthusiasm for men or sex. She is vainglorious I never said she could call me Irene. She has a little contact with individuals, even doesn't have the foggiest idea how to swear. Her habitual composing is her approach to be a piece of society, her solitary contact with outside world. She can not come the advancement, seeing that police officers wearsâ glasses or that neighbors don't have drapes makes her an outcast. Deplorable obstruction about the youngster over the street and revealing about a cops investing energy at No.56 handled her in jail. Incidentally she finds an opportunity in the jail This is the first taste of opportunity Ive had in quite a while. Irene should be required and helping Bridget to manage executing she has on soul gives Irene joy. Here and there she is an amusing and intriguing character, the most joyful of the all Talking Heads. Irene changes her circumstance while Susan remained caught. Susan is insubordinate and had strife with herself as well; Irene simply can not help however determines her opinion of everything that goes in her road yet entice to hop to end. We feel frustrated about Susan on the grounds that as she said she wound up with two holy places, tragically she couldn't break free. Irene has upbeat consummation even she is in jail however she wound up there. .ua11dc809b01d752a91fa5994a0729caa , .ua11dc809b01d752a91fa5994a0729caa .postImageUrl , .ua11dc809b01d752a91fa5994a0729caa .focused content territory { min-tallness: 80px; position: relative; } .ua11dc809b01d752a91fa5994a0729caa , .ua11dc809b01d752a91fa5994a0729caa:hover , .ua11dc809b01d752a91fa5994a0729caa:visited , .ua11dc809b01d752a91fa5994a0729caa:active { border:0!important; } .ua11dc809b01d752a91fa5994a0729caa .clearfix:after { content: ; show: table; clear: both; } .ua11dc809b01d752a91fa5994a0729caa { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; murkiness: 1; change: obscurity 250ms; webkit-progress: darkness 250ms; foundation shading: #95A5A6; } .ua11dc809b01d752a91fa5994a0729caa:active , .ua11dc809b01d752a91fa5994a0729caa:hover { mistiness: 1; change: haziness 250ms; webkit-progress: haziness 250ms; foundation shading: #2C3E50; } .ua11dc809b01d752a91fa5994a0729caa .focused content region { width: 100%; position: rela tive; } .ua11dc809b01d752a91fa5994a0729caa .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content design: underline; } .ua11dc809b01d752a91fa5994a0729caa .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ua11dc809b01d752a91fa5994a0729caa .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-outskirt span: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: outright; right: 0; top: 0; } .ua11dc809b01d752a91fa5994a0729caa:hover .ctaButton { foundation shading: #34495E!important; } .ua11dc809b01d752a 91fa5994a0729caa .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .ua11dc809b01d752a91fa5994a0729caa-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ua11dc809b01d752a91fa5994a0729caa:after { content: ; show: square; clear: both; } READ: Analytical Discussion of Cold Mountain by Charles Frazier EssayMonologues discloses to us increasingly about the characters then they need to tell yet it is additionally an uneven story, different characters may be totally extraordinary. Clearly Bennett has some conflict with chapel, police and social administrations, his monologs obviously shows an investigate about them. He utilizes basic however attractive words to give exceptionally solid explanations, he realizes how to portray considerations of desolate and even intellectually upset character. Bennett is splendid and has solid describing aptitudes, the grievous comic Talking Heads are brimming with incongruity yet it gives us how much segregation there was in late 80s. Unfortunately there is much more these days.

Waiting to Hear From Your Dream School

Waiting to Hear From Your Dream School You did everything as requested on the application, and now you’re waiting to hear the decision (which for you is next week!). For me, this is my second time crossing this bridge, only with MFA grad school applications. I’ve got a month and a half to go before decisions go out, so I feel like I’m in  the same boat as the rest of you again! To be honest, the anxiety never really goes away until you’re breaking the seal off an envelope of sitting in front of a computer clicking the link to unveil your decision. But I’ve found some coping mechanisms that work, as well as some things that simply don’t help with the pressure. Your dream school is already making some noise. Check out their admissions website. I did so with some of the grad schools I applied for, and while I found a lot of local events going on, it gave me a better idea of what to expect if I’m chosen for  that creative writing program. While it might seem like you’re getting your hopes up again, you’re really just digging up more reasons to go thereâ€"and that can help when you’ve got a running list of schools to choose from cause you know you’re so great ;). Talk about it with parents/friends. It takes the pressure off to chat about how highly competitive some schools are with your best friend (mine is also in the creative arts field). To know that you’re going to be OK with or without the acceptance to a school means you’re going to find the route best for you someday. Or, you know, pretend there’s something caught in your eye and belt a good one out. It helps to admit you’re a bit anxious. Don’t celebrate too early. So what if I’m looking into the schools colors? It’s honestly not a big deal! Just don’t get caught up in thinking it’s time to celebrate just yet in case things don’t go as planned. I’m waiting for my congratulatory graduate dinner with friends and family once I have a few admission acceptances down, and then I’ll go ham with the confetti. Share your hype on social media. OK, maybe you shouldn’t beg for admission to your dream school on Twitter, but you should see what the school is up to on social media and share your feelings of excitement as the countdown begins! I got a button sent to me by mail from one of my grad schools for joining a Google Hangout hosted by admission counselors, and that made me feel special. I hope this helps you feel confident with whatever happens this coming  week, and to know you’re awesome just for  reading this.  Have a good weekend! Jenny Class of 2016 I'm majoring in Creative Writing in the College of Liberal Arts and Sciences. I'm from the north side of Chicago, an artsy neighborhood along the lakefront called Andersonville. I plan to pursue a low-residency MFA program in Fiction Writing with the hope of becoming a published author.

Proposal for Online Business Expansion - Free Essay Example

Proposal for Online Business Expansion A1. Viability of Product Glace De La Mode is a jewelry boutique located in the heart of Short Hills, NJ owned by three sisters Jenna (jeweler), Stacy (jeweler and designer) and Vicky (handles all business related tasks). Glace De La Mode was established to provide premium looking jewelry at a low cost. The company has been around for more than fifty years and has a great customer base and revenue increases year after year. Glace De La Mode began as a fashion jewelry boutique specializing in what is known as costume jewelry made from non-precious metals. Over the years the company has expanded to include fine jewelry, clutches and small handbags and customized electronic accessories. All the products are manufactured locally by Grace De La Mode. For their shoe collection they have partnered with a shoe designer and manufacture located in the New York City. The company currently has a Facebook page with the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s demographics and pictures of items in the store and special promotions. The boutique has many customers in the tri-state area of Philadelphia, New York and Connecticut. The sisters have experienced great success and are constantly receiving requests on their Facebook page about online ordering, which they do not currently have. Their success however d oes not warrant a new location currently an online business expansion is a better alternative. There are advantages and disadvantages with launching an online store for Glace De La Mode for example advantages include: Reaching more customers the company has a large client base with many returning and loyal consumers and have begun to reach customers out of state. The website would generate new clients without the cost of a new boutique. Online buying both new and current customers can benefit from the ability to make purchases online at any time. The disadvantages include: Over exposure all the productions are locally manufactured by a small staff. Large orders may be difficult to fulfill at a speedy rate. Shipping cost the cost of shipping will be an added expense. Until the company has a great online presence and success they will have to take the responsibility shipping their items. Extra expenses new employees may need to be hired to properly manage the online website, create policies that protect the interest of the company and provide customer support A2. Current Online Competition The mission of Glace De La Mode is to create jewelry that compare to Lorraine Schwartz and Neil Lane in style but not in price. Current trends in jewelry usually come from the fashion runways during fashion week as popular red carpets such as the Academy Awards and the Grammyà ¢Ã¢â€š ¬Ã¢â€ž ¢s; and are featured in fashion magazines such as Glamour, Elle and Vogue. à ¢Ã¢â€š ¬Ã…“Gold jewelry demand in 2013 saw the largest volume increase since 1997 as consumers across the globe reacted to lower gold pricesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚  (Demarco, 2014) The current trends in jewelry are gold and statement necklaces. The price of gold had declined making and many designers are using them in their jewelry. à ¢Ã¢â€š ¬Ã…“Rarer than diamonds yet cheaper, emeralds, rubies, and sapphires are gaining favor just as sales for diamonds are beginning to show weakness.à ¢Ã¢â€š ¬Ã‚  (Biesheuvel, 2012) Diamonds are will always be valued however colored gems are becoming more popular and preferred over diamonds as evident of the success of Glace De La Mode and its competitors Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s, Icing and Julietteà ¢Ã¢â€š ¬Ã¢â€ž ¢s Jewels. Like Glace De La Mode all three competitors specialized in fashion jewelry and expanded their collections to include other accessories. Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s is the largest of the three competitors; it is an international company with over two thousand stores. Clairà ¢Ã¢â€š ¬Ã¢â€ž ¢s target group is teenage girls and offers jewelry, accessories and beauty products. Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s has integrated several social media sites including Facebook, Twitter, Instagram, and Pinterest into their website. Icons for the sites are located on the bottom of the website page, making them visible only if you scroll down the page. Social media is used to promote sales and company products as well as receive customer feedback and on several customer posts you can see Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s responses to questions and comments. Customers are featured in many pictures modeling company products. Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s use social media to keep their clients up to date with fashion trends. It is clear is who is the targeted group of consumers for Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s. Creating an account is optional and is made si mple by signing in through Facebook or signing up using personal email. Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s offers a variety of payment options when ordering online including PayPal, Virtual Piggy, credit card (Visa, Master Card, Amex and Discover) and Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s gift card. Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s offer 24 hour customer service support via phone or email. (Information about Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s taken from www.clairestores.com ) 2. Julietteà ¢Ã¢â€š ¬Ã¢â€ž ¢s Jewels Julietteà ¢Ã¢â€š ¬Ã¢â€ž ¢s Jewels can be closely compared to Glace De La Mode for many reasons. Julietteà ¢Ã¢â€š ¬Ã¢â€ž ¢s Jewels is located in Glassboro, New Jersey and started as an online store and later opening a storefront. Like Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s and Glace De La Mode Julietteà ¢Ã¢â€š ¬Ã¢â€ž ¢s Jewels offer fashion jewelry as well as clothes and giftware. Julietteà ¢Ã¢â€š ¬Ã¢â€ž ¢s Jewels has integrated several social media sites including Facebook, Twitter, Instagram, and Pinterest into their website. Icons for the sites are located at the top website and are very visible unlike the placement of Claireà ¢Ã¢â€š ¬Ã¢â€ž ¢s Icons at the bottom. The company started as a jewelry company and expanded. The focus of many of their social media sites appears to be clothes and the target consumer group is women. Social media is used to promote sales and company products as well as receive customer feedback. Julietteà ¢Ã¢â€š ¬Ã¢â€ž ¢s Jewels appears to have close positive relationships with its consumers as evident of many questions and comments being answered publicly on their Facebook page and many à ¢Ã¢â€š ¬Ã…“likesà ¢Ã¢â€š ¬Ã‚ . To reach their customer service you can call or submit and form. Creating an account is optional and is made simple by signing up using personal email. Julietteà ¢Ã¢â€š ¬Ã¢â€ž ¢s Jewels offers a variety of payment options when ordering online including PayPal, credit card (Visa, Master Card, and Discover) and money order (must be received be fore shipment). Julietteà ¢Ã¢â€š ¬Ã¢â€ž ¢s Jewels currently do not ship internationally, according to their payment and shipping information page they plan to shop internationally in the future. Expanding within the country physically successfully would be a next venture before going international. (Information about Julietteà ¢Ã¢â€š ¬Ã¢â€ž ¢s Jewels taken from www.juliettesjewels.com ) 3. Lia Sophia Lia Sophia is a unique jewelry company that does not have an online store. Its website and varies social media pages are used to connect consumers to the products and advisors who sell the jewelry and process orders. Lia Sophia features its catalog on mobile platforms iOS and Android; purchases cannot be made online however information is provided on how purchases can be made. Lia Sophia can be coined as the Avon of jewelry. Lia Sophia has integrated several social media sites including Facebook, Twitter, and Pinterest into their website. Icons for the sites are located on the b ottom of the website page, making them visible only if you scroll down the page. (Information about Lia Sophia taken from https://www.liasophia.com/regional/home ) A3. Online Marketing Suggestions and Strategies Glace De La Mode designs fashions jewelry, fine jewelry, electronic accessories as well as small handbags. All the jewelry is customizable. Glace De La Mode has a variety of collections both vintage and trendy. Glace De La Mode provides everyday pieces as well as pieces for special occasions such as proms, weddings and formal events. Glace De La Modeà ¢Ã¢â€š ¬Ã¢â€ž ¢s current customer base consists of women between the ages of 15-35 in the middle class. The target market is women between the ages of 17-45. A great advantage that Glace De La Mode has over its competitors is offering custom made jewelry. They are known for creating special items for bridal parties and birthdays. Glace De La Mode was featured in a top fashion magazine for creating custom jewel encrusted handbags for a brideà ¢Ã¢â€š ¬Ã¢â€ž ¢s bridal party. Offering a better online experience would improve customer experience. Customers would be able to create and/or buy jewelry online without needing to visit the physical store. Three online strategies that Glace De La Mode can use to let customers and potential customers know about the changes in Glace De La Mode is e-mail marketing, display ads and google search top hit. E-mail marketing is cost effective, can be distributed on a large scale and information is passed to quickly to clients. Clients are able to receive the information quickly, change email preferences to avoid preference to their satisfaction and receive special promotions. à ¢Ã¢â€š ¬Ã…“The à ¢Ã¢â€š ¬Ã…“Q1 2013 North America Email Trends and Benchmarksà ¢Ã¢â€š ¬Ã‚  report shows that the email nonbounce rate remains strong, at 96.4 percent, meaning that almost all marketing email is reaching its intended targets.à ¢Ã¢â€š ¬Ã‚  (Minsker, 2013) E-mail mark eting has been proved to be successful and increase the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s client base as well as revenue. It is rare that individuals are without their phone for this reason display ads would be beneficial to the company. Glace De La Modeà ¢Ã¢â€š ¬Ã¢â€ž ¢s brand would reach large amounts of potential clients and increase the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s branding power as the premier fashion and custom jewelry company. à ¢Ã¢â€š ¬Ã…“Branding and direct sales are the reasons why a company pays for online advertising. Branding tries to increase the perceived value of a product/company to the customer; a direct sale advert tries to persuade the consumer to act immediatelyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚  (Brajnik and Gabrielli, 2010) Glace De La Mode currently has a positive reputation and its products are valued, online advertising such as display ads would permeate that image to current and potential clients. Exposure is very important to creating an online presence along with display or banner ads being the top hit on google search engine would generate traffic to Glace De La Modeà ¢Ã¢â€š ¬Ã¢â€ž ¢s website. à ¢Ã¢â€š ¬Ã…“A brand online can even be created by Google itself, through the association created by results in the top three positions on Googles paid and organic results.à ¢Ã¢â€š ¬Ã‚  (Simmons, 2013) Simple terms like fashion jewelry would bring potential clients to Glace De La Modeà ¢Ã¢â€š ¬Ã¢â€ž ¢s website. Creating à ¢Ã¢â€š ¬Ã…“trafficà ¢Ã¢â€š ¬Ã‚  to the website would bring exposure by bringing more customers to the company and confidence to the consumer due to branding. A4. Social Media Integration Social media has become popular in the past ten years. à ¢Ã¢â€š ¬Ã…“Social media carries more weight than ever. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.à ¢Ã¢â€š ¬Ã‚  (Cooper, 2013) Creating a business page on social media websit es is free and similar to personal pages. Glace De La Mode currently has a Facebook Page and owes a lot of its increased popularity to Facebook. The company uses the website to share new products and promote sales. The company Facebook page can be optimized and can also be used as QA platform; people can ask questions on the page and receive feedback almost immediately. The company can also use Facebook to connect with people nationally, run special contest, update clients on trends and Glace De La Modeà ¢Ã¢â€š ¬Ã¢â€ž ¢s take on those trends. Instagram is in another popular social media platform that Glace De La Mode can use to promote and market their company. Instagram can be used to share real life photos of the products taken by the company and those taken by actual clients. The target demographic is women between the ages of 17-45 years of age. 74% of women use social media (https://mashable.com/2013/04/12/social-media-demographic-breakdown/). Seven out of ten women use social media; both platforms, Facebook and Instagram, have no cost to create and/or update, provide free marketing and can expand the reach to those clients and may more. References Biesheuvel, T. (2012, November 15). Maybe Diamonds Arent Forever. Bloomberg Business Week. Retrieved March 11, 2014, from https://www.businessweek.com/articles/2012-11-15/maybe-diamonds-arent-forever Brajnik, G., Gabrielli, S. (2010). A Review of Online Advertising Effects on the User Experience. International Journal Of Human-Computer Interaction, 26(10), 971-997. doi:10.1080/10447318.2010.502100 Cooper, B. B. (2014, July 16). The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. The Buffer blog productivity life hacks writing user experience customer happiness and business. Retrieved March 13, 2014, from https://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy DeMarco, A. (2014, February 18). Gold Jewelry Is Back In Demand. Forbes. Retrieved March 11, 2014, from https://www.forbes.com/sites/anthonydemarco/2014/02/18/gold-jewelry-is-back-in-demand/ Lewandowski, D., SÃÆ' ¼nkler, S. (2013). Designing search engine retrieval effectiveness tests with RAT. Information Services Use, 33(1), 53-59. doi:10.3233/ISU-130691 Minsker, M. (2013). Marketing Email Open Rates Jump. CRM Magazine, 17(10), 17. Simmons, G. (2013, August 27). Ten Tips to the Top of Google. Search Engine Watch. Retrieved March 11, 2014, from https://searchenginewatch.com/article/2066301/Ten-Tips-to-the-Top-of-Google